Identifying your inactive or unengaged subscribers is a crucial part of your email list health.
Inactive subscribers are opted in prospects who have not engaged with your emails in quite some time.
It is crucial to identify and segment your unengaged subscribers as they have a massive impact on your email deliverability and the overall conversion rate.
By identifying the inactive segment, you can then send a re-engagement message & see if you could win back their interest.
And if those inactive subscribers still don’t show any response to your re-engagement campaigns, then it is wise that you remove them from your prospect list.
This will assure you that you are reaching out to people who are interested in your business or brand or what you have to offer.
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